Quickbase reports and digital content
Quickbase’s marketing team needed a fresh library of content assets, specifically eBooks and reports, that could drive awareness, educate prospects, and support the sales funnel. However, there was a clear gap: many of the existing materials were either outdated, too technical, or didn’t speak directly to evolving customer pain points and industry trends. Additionally, there was a growing need for more strategic, data-driven, and persona-specific content that could fuel lead generation and nurture campaigns.
My goal wasn’t just to make something “pretty”; it was to keep readers engaged with the call-to-action.
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I used visual pacing techniques to keep long-form content from feeling flat.
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Every chart and quote was designed to be scannable and shareable, optimized for digital and print use.
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Key insights were pulled into bold callouts to highlight what matters most, even at a glance.
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Higher retention & readability: Internal feedback noted increased reader engagement time compared to previous years.
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Stakeholder alignment: The reports became central talking points across sales, marketing, and product teams.
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External praise: Clients and partners called out the reports as “clear,” “smart,” and “easy to digest.”
Category: eBooks, reports
Role: Graphic Designer
Team: Molly Sullivan, Jon O’Toole, Matt Lieberson, Ray Waldron
