The Count on It campaign by Quickbase was created in response to a key insight: many customers lacked confidence in their data, tools, and even their own ability to do their jobs effectively. This uncertainty made it difficult to make informed decisions and reach their goals. The concept was to convey a sense of reliability and illustrate that you can trust what’s coming next because you can count on it.

Category: Campaign, Marketing
Role: Graphic Designer
Team: Molly Sullivan, Alissa McCawley, Tiffany Cuddihy

I developed the visual elements for various industries and helped create the design guidelines for ads. I brought the campaign to life across multiple channels, including airport takeover ads, mobile, social media, and out-of-home placements such as billboards and postcards.

I designed both generic and industry-specific hero images for the Count on It campaign. The hero images, once the patten was applied on top, were crafted to appear as if they were being built piece by piece using squares, aligning with the campaign’s theme. The concept was to convey a sense of reliability and illustrate that you can trust what’s coming next because you can count on it.

out-of-home ads

mobile ads