Awareness campaign for Quickbase

The Count on It campaign by Quickbase was created in response to a key insight: many customers lacked confidence in their data, tools, and even their own ability to do their jobs effectively. This uncertainty made it difficult to make informed decisions and reach their goals. The concept was to convey a sense of reliability and illustrate that you can trust what’s coming next because you can count on it.

I developed the visual elements for various industries and helped create the design guidelines for ads. I brought the campaign to life across multiple channels, including airport takeover ads, mobile, social media, and out-of-home placements such as billboards and postcards.

CAMPAIGN VISUALS

I designed both generic and industry-specific hero images for the Count on It campaign. The hero images, once the patten was applied on top, were crafted to appear as if they were being built piece by piece using squares, aligning with the campaign’s theme. The concept was to convey a sense of reliability and illustrate that you can trust what’s coming next because you can count on it.

GEO-TARGETED AD TAKEOVERS FOR INDUSTRY EVENTS

We launched a strategic out-of-home advertising campaign targeting key transit hubs leading up to Procore’s Groundbreak 24 and NECA 2024. Our airport placements spanning baggage claim, terminal walkways, and hanging ads were timed to align with attendees arriving and departing from the host city. Geo-targeted mobile banner ads were also used. Additionally, we secured bus shelters and subway ads along high-traffic routes commonly used by travelers heading to hotels and the event venue.

MOBILE