Quickbase is a no-code application platform designed to help teams manage complex projects and automate workflows without requiring traditional programming skills. It enables users to build custom applications tailored to their specific business needs, facilitating dynamic work management across various industries. The brand, advertising, and digital experience needed to be elevated to differentiate them from their competitors and make them stand out on a busy trade show floor.

Category: Brand Identity, Marketing, Web
Role: Brand Designer
Team: Molly Sullivan, Rick Frisiello, Chuck Matzker, Tiffany Cuddihy

The scope encompassed everything from helping define a modern color palette, revamping iconography for clarity and consistency, and selecting brand photography that better reflected the platform’s human-centered approach. I also created a suite of brand illustrations to visually reinforce key messages and add personality. I collaborated closely with the web team to redesign the website, applying the updated visual language across the site to improve usability and storytelling. I then extended the refreshed identity across marketing materials, from event booths and sales collateral to digital campaigns, ensuring a cohesive and impactful brand experience.

The Quickbase brand from 2018 to 2022 featured a cream background, which was later replaced with white for a cleaner, more modern look. We also reimagined the use of our signature squares and updated photo treatments to create a more cohesive visual system. Icons at the time were bulky and inconsistent, and the typography lacked the refinement needed to reflect our evolving brand.