Capital District Transportation Authority
Capital District Transportation Authority is an icon in the capital district of Albany, New York. They’ve already introduced the capital region commuters to faster bus routes, better tracking, and electric buses. They brought a bike share and scooter program to the region in just a few years. They were proud of their work and wanted to brag about it with a new brand spot and social campaign.
My role for the commercial shoot was to source the reference photos, create each scene, develop the storyboard, execute the art treatment, and design social media assets.
Sourcing Photos
The key element in making this spot successful was finding the right photos. I had to think about how each photo would be cut out and incorporated. I ended up using a variety of stock photos along with client photography.
Assembling the scenes
With photos selected, the next step was delicately cutting out each individual bike, person, or building. After each asset was cut out I created the halftone effect along with a variety of other techniques set up by my art director. To give them the feel of a pop-up book we added a white border to each photo.
